Geetanjali Group - the revolutionary behind the growth of retail jewellery market in India

"... Not many readily agreed, for the consumer, who relied heavily on the family-run, small jewellery shops, had to be convinced of the branding strategy for Choksi’s products. Moreover, he also had to drive home the point that a diamond was not just meant for the rich and famous but the middle-income group too could afford it. “We helped democratise the diamond in India,” Choksi says..."

more...

Courtesy - indiatimes.com