Knowledge Article: A history of costume jewelry design in America

"...The end of World War I introduced simplified dresses made of lighter fabrics which replaced the heavy draping of previous decades. The focus shifted to accessories, especially jewelry. Beginning in the late 1910s, evening’s bare arms and decolleté called for an array of shimmering jewelry, and costume jewelers catered to this new demand. For the first time, fashion became an important consideration in jewelry design. Inspired by these revolutionary fashions and the overall excitement of the times, a handful of creative designers gradually broke away from the strict imitation of fine jewelry. Pioneering American jewelry companies recognized the possibilities of their medium, which was not limited by the expense of precious material. Costume jewelry finally took its place as a true fashion accessory, and women eagerly snatched up beautiful, inexpensive pieces for practically every outfit, or costume. Thus, the term “costume jewelry” was coined..."

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