Internet jewellery or diamond store - recipes for online success?

"...Similarly, jewelry stores who wish to stay ahead of the curve and compete with the Internet, have done an admirable job of keeping clients and cultivating new ones from amongst the Internet savvy and educated masses. Some traditional jewelry stores have created an online presence or "catalog", where consumers can browse diamonds and jewelry, as well as sign up for specials and sale promotions..."
Courtesy - diamondvues.com

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