Maui Divers - from dive shop to jewellery retailer

"...It started as a simple dive shop in 1958, taking tourists and locals on scuba tours in the Pacific Ocean off Maui. But a year after opening for business, Maui Divers workers found what resembled a black bush in deep waters off the Molokai Channel. Maui Divers began harvesting the black coral, gave up the scuba tours, and opened jewelry stores to sell the coral in rings, pendants and necklaces. The company is now the world's largest manufacturer of black coral jewelry and Hawaii's largest jewelry retailer. It has more than 60 stores and kiosks in nearly every tourist spot in the islands, from the Dole Plantation on Oahu to the Mauna Loa Macadamia Nut Visitor Center on the Big Island..."

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Courtesy - contracostatimes.com