No to gold, yes to platinum or gemstones - the latest trend in India

"...Fall in demand for gold jewellery is due to fluctuating gold prices. Added to this is the increased attraction especially among the youngsters for stones. “Globally, gold demand was affected due to a shift toward lower gold weights and more gem-set ornaments. This led to the fall in jewellery segment,” says Philip Klapwijk, executive chairman, GFMS. Though jewellery houses refuse to accept that the demand for gold jwellery is coming down, they do agree that the demand for stone-based jewellery is on the rise. “I don’t see a fall in demand for gold jewellery but yes, demand for diamonds has increased year on year,” says G. R. Anathapadbanabham, managing director of GRT jewellers..."

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Courtesy - livemint.com